For the Pursuit
Turns out people don’t actually like thinking about hospitals. The real value of having a great healthcare experience is getting back to being you, doing what you love and living life to the fullest.
The “For the Pursuit” campaign is all about positioning TCHHN as a healthcare provider that gets what makes you tick and will be with you every step of the way.
Hospital ads that don't look like hospital ads
In the sea of clinical sameness that was their competitors’ marketing, TCHHN stood out by using exuberant aspirational images that celebrated personal triumphs instead of reminding people of illness.
We crafted images and key messages for each of their core service lines—joint/spine, oncology, heart, and primary care. Print and billboard examples below.