By Maria Bee
Design and Illustration Portfolio
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PLAE Shoes x Minions

copywriting, email marketing, product design, social, web design

Oh no, the Minions took over PLAE’s shoe factory and started making accessories!

I worked closely with the team at Illumination to create a collection of tab designs, then designed and coordinated PLAE’s marketing campaign to tell the story of this limited-edition release.

Putting imagination at the center of our marketing

Putting imagination at the center of our marketing

Rather than launching this collection as a typical licensed promotion, we told a story of how these mischievous characters took over our factory and made the collection themselves.

MINION MADE™

MINION MADE™

The final collection of tabs use the Minions artwork library, bundled with existing PLAE bestselling styles and merchandised as gender neutral.

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