Design and Illustration Portfolio
Design and Illustration Portfolio
LinkedIn Learning had recently shifted their messaging to prioritize career development features and needed a high-impact awareness campaign that reflected this brand shift.
We created a bold campaign that reinforced the importance of career development to retain top talent, and showcased LinkedIn Learning as the solution.
I created a concept that leveraged simple shapes with striking color combinations and gradients that would stand out from typical LinkedIn work. We follow a circle propelled by various forces, telling the story of how investing in employee skill development ultimately leads them to both individual and team success.
In addition to the full-length video, we created cutdowns and resizes for different media placements and static digital banners.
Copywriting by Mandy Haga. Animation by the team at Monks.