Design and Illustration Portfolio
Design and Illustration Portfolio
Brandon, aka “B,” founded B the Keeper to spread his love of beekeeping and help others create safe spaces for pollinators with sustainable landscaping focused on native plants. As he branched into more landscaping partnerships and offering environmental consulting services, I partnered with him to create a professional brand that would connect with potential new clients.
The existing logo was generic and didn’t have a supporting system to create the cohesive, well-designed materials B needed to market effectively. Inspired by his original aha moment while beekeeping, the new logo includes a bee symbol interwoven with leaves, representing his broader umbrella of sustainability services.
The core target audience for B’s custom landscaping & speaking services is corporate decision-makers, so we wanted to craft a look that felt sophisticated but approachable—inspiring confidence while welcoming others to learn more about attainable positive actions they can take.
The identity system includes a toolkit of supporting elements, including a nature-inspired color palette & patterns, icon badges, approachable and versatile type treatments, and hand-drawn line accents.
New branded materials like deck and social templates bring together all the elements of the system in clean, bold layouts that layer color blocks, patterns, and photography.
Essential to B’s marketing was a brand new website I designed and built on Squarespace. We collaborated closely on a multi-page site that told the story of B the Keeper, presented his services in a streamlined way, and created a clear purchase funnel to land interested clients.