Design and Illustration Portfolio
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LinkedIn - Various Campaigns

art direction, digital, direct mail, print, social, web

How do you distill five years of growth into just a couple of case studies? Great question!

During my time at Monks, I collaborated on 120+ campaigns and created thousands of assets for LinkedIn across their many business units. In addition to the more detailed projects seen here and here, below are a few project highlights.

Grow your network social ads

Grow your network social ads

A collection of illustrated social assets to appeal to a Gen Z audience, showcasing features that can help them grow their network and achieve their career goals

LinkedIn Premium microsite redesign

LinkedIn Premium microsite redesign

We created a new experience for the outdated LinkedIn Premium site, with a new structure based on the two key audiences: jobseekers and business owners. The content reinforces Premium’s value, highlights key features, and encourages customers to sign up to use their LinkedIn account to its full potential.

 The full campaign included three webpages, social ads, and marketing emails.

The full campaign included three webpages, social ads, and marketing emails.

Refugee Hub redesign

Refugee Hub redesign

Globally there are 100 million refugees around the world, many of whom are highly skilled yet struggling to find jobs due to the stigma and misinformation around hiring refugees. As part of LinkedIn’s social impact programming, they provide resources to connect job-seeking refugees to meaningful careers, and support & inspire hiring managers in active outreach.

We partnered with the Social Impact team to redesign and expand their refugee resource center, and created social asset templates for a supporting campaign launched on World Refugee Day.

LinkedIn Learning direct mail kit

LinkedIn Learning direct mail kit

We created a surprise and delight kit for high-value learning & development enterprise customers. The Candyland-inspired product roadmap brings the product messaging pillars to life, themed with four boxes of candy.

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