Alien desert, water world, botanical wonderland, or lush jungle… which to explore first?
Since we didn’t have the budget to actually traverse the galaxy, our team photographed kids on a green screen and manipulated the backgrounds to showcase the four “worlds” of the collection. I art directed the illustrations by Ewa Mos to add another layer of imagination.
How can we make a lookbook into an adventure?
We wanted this experience to reflect the collection concept and be all about discovery, more than just a PDF lookbook to flip through. When visitors went to the site, they saw only four planets with a path connecting them. Clicking on each planet shows a whole new world with the textures, creatures, and new shoes found there. Scroll below to see the full expanded view.